Decoder: Asia’s Bride Marketplace

The way the interest in spouses in Southern Korea, Singapore, and Asia is fueling a matchmaking trade that is regional.

On its site, J&N Viet-Bride Match-making Agencies guarantees “single, divorced or widowed” men that it’ll assist them “find their right/suitable lifetime spouse” with “the quickest time & hassle.” Alongside pictures of smiling partners, the Singapore-based company pitches it self as being a one-stop go shopping for potential grooms shopping for love beyond your little island nation—specifically, a couple of hundred kilometers away in Vietnam.

J&N, which, among other solutions, organizes travel itineraries, very first times, and language classes to make certain that new partners can communicate, is a component of a growing trend: Across East Asia, a booming interest in brides is pressing (and quite often forcing) ladies from poor countries—many of these in Southeast Asia—to wealthier people. (daha&helliip;)