The way the genuine ‘Mad Men’ invented the stewardess that is sex-kitten

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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has sometimes portrayed the glamour and excitement of airline travel and also the apparently crazy and carefree life led by that era’s flight that is female. But, relating to a unique book concerning the reputation for flight stewardesses, it had been men – and some ladies – at Mad Men-like marketing agencies that created the image of this sexy stewardess within the beginning.

In ” The Jet Sex – Airlines Stewardesses and also the generating of an American Icon,” journalist and historian Victoria Vantoch writes that into the mid-1960s, agencies attempting to “sex up” the stuffy trustworthiness of very very very early air companies started by changing advertisements portraying feminine trip attendants as helpful, girl across the street kinds with pictures of “beguiling brand brand brand new stewardesses” guaranteeing coffee, tea plus much more. (daha&helliip;)